Posted by: Ingrid | October 11, 2010

The Narrative In My Head

The project “Where the Hell is Matt”, is a digital narrative of a guy from Connecticut named Matt and his travels to various countries around the world. This series may not fall under the same category as what some theorists would refer to as the traditional narrative of storytelling. In fact, some would say that his story is not a narrative at all without a formal script or text to frame the story. In the book, “Narrative Across Media”, author Marie-Laure Ryan describes narratives as possessing “a type of meaning that transcends aesthetics and entertainment” (p. 9).

Matt’s video journey certainly falls into this “transcending” category because the clips of him dancing evoke an emotion that you will always remember and take with you. I can recall seeing Matt and some of his early posts. I can’t tell you all of the cities that he has captured but I can tell you that each time I see it, I smile. I have an emotional tie to Matt and I don’t even know him. Why is that? For me, Matt’s narrative is all in my head and tells a story of a happy-go-lucky guy that has the opportunity to travel and see the world. It does not matter if this is true or not because the narrative has already been told to me non-verbally. The person sitting next to me may receive a different message which is why it is difficult to “identify positively the other elements of the presumed system” (Ryan, p. 8). In the new age of digital media, we must look at the theory, the structure of the narrative and the narrative itself to deconstruct and analyze the story that is being told.   

Ryan, M.-L. (2004). Narrative Across Media. University of Nebraska.

Posted by: Ingrid | October 7, 2010

Lecture #2

The lecture this evening centered around digital content and being thoughtful about how the content is created. There are many factors to include when deciding the type of content you will create include point of view, tone and brand to name just a few. It’s important to know your client and understand the message they would like to convey in the video. A good video utilizes the norms of reciprocity to show gratitude and appreciation for sharing content. Video sharing is give and take.

We formed groups this evening and I am excited about working with this dynamic group of individuals. Lights, Camera, Action!

Posted by: Ingrid | October 3, 2010

Producer vs. Consumer

In this world of instant celebrity, we have become accustomed to ordinary people doing extraordinary things. We live in a time where everyone wants to be a star and thanks to the internet, more specifically You Tube, we are able to do so with no prior experience necessary. The ability to capture video in an instant has grown considerably over the years and now with cameras on phones and laptops’; participating in popular culture is easier than ever before. You Tube has been instrumental in allowing our culture to participate with little or no cost at all. Video can be uploaded from a mobile device so you really don’t need to have a computer and broadband to let the world know of your presence.

Everyone wants their 15 minutes of fame-but at what cost? The complex relationship between producers and consumers has become more convoluted in just the last few days. Last week, our country was devastated when a young man killed himself because of the selfish act of his fellow classmates. Somehow, these malicious teens thought it would be ok to produce content that would embarrass the student by broadcasting a private moment, live on the web. Whenever I hear a story like this, I have to question the necessity of the participatory we, as consumers have created. The internet is all fun and games until someone gets hurt or even worse…dies.

In this case, it appears the producer wanted to claim his 15 minutes of fame on the exploited back of someone else by doing nothing more than gaining the trust of his roommate and then shattered that trust in an instant by inviting the world into his private life without permission. What was the motive? Only the producer knows at this point. Unfortunately, there is a market out there for this type of voyeurism. As the consumer, it can be rather intriguing to have the ability to peer into the secret lives of others which is why reality shows have taken over the traditional station programming lineup. This voyeuristic lifestyle takes a hold of our senses and we rush to download the drug fueled sexual encounters of celebrities. Does this view into the celebrity life make us feel better about our ordinary lives? One thing for sure is we need to have open discourse about the ramifications of our sins before we post them for the world to see.

Posted by: Ingrid | September 30, 2010

Digital Storytelling Lecture #1

Digital Storytelling is quickly becoming one of my favorite classes. With the ease and simplicity of the average guy being able to create, edit and post video, this viral visual platform can make someone famous overnight. We watched quite a few videos this evening and I was familiar with some of the things we watched but for the most part, I had not seen many of the clips we watched. This is partially due to my lack of “free time” but I am guessing that this video gap is largely due to the fact that there are millions of videos out there and only so much time in the day and in my life. We have come a long way since the days of the wax cylinder and the possibilities are endless for the content we will create (and share with the world) for the future. Just a few short years ago, people were not receiving their video content from the internet and now 3 in 10 people are watching some sort of video online each week. It surprises me to hear that the number of content creators has essentially flatlined in the last year. What does this mean for the consumer? What does that say about the creator? Has the money well run dry? Could it be time for a new video sharing platform? I was introduced to a new, live online streaming television website called www.ivi.tv this evening and based upon the ease of use and selection of content, I think I found my new best friend.

Posted by: Ingrid | September 30, 2010

Analyze POP!

Class was great last night! My 35 minute commute home was filled with reflection. I thought about my company and the many social engagement opportunites available to them that are not being used. Unfortunately, we have a top-down, closed leadership environment where only a select few are able to be heard. It’s frustrating but at least I have a job…right?

Our guest speaker Anil Batra, VP Analytics, POP was gracious enough to share some of his expertise on how his company is able to get to the root of the clients needs therefore creating a foundation of growth potential for the client. I always knew there was someone on the other end of my searches and purchases and last night, Anil showed me how it’s done—with POP!

I couldn’t wait to come into work this morning to see what information I could find on the internet about my company and I am sad to report that I could not find very much at all. There was a ton of information out there for our competitor but not much about us. It looks like I have some work to do here. There is a lot of work to do in two main areas: customer and employee engagement. I work in the corporate office and if I am able to feel the disconnect between upper management and their employee’s then surely some of the associates outside of my office feel the same way. The challenge is bridging the gap and I am ready for it, now that I have the tools.

Here we go MCDM! Let’s do this!

Posted by: Ingrid | September 26, 2010

Kathy Gill WordPress Boot Camp

MCDM instructor, Kathy Gill gives the newbie Cohort 10 class a run through of the WordPress site. This will give the student the necessary tools to navigate this site! Stay tuned for more information..

Posted by: Ingrid | September 23, 2010

Hello world!

This is my very first post! Look at me!

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