Posted by: Ingrid | October 7, 2010

Lecture #2

The lecture this evening centered around digital content and being thoughtful about how the content is created. There are many factors to include when deciding the type of content you will create include point of view, tone and brand to name just a few. It’s important to know your client and understand the message they would like to convey in the video. A good video utilizes the norms of reciprocity to show gratitude and appreciation for sharing content. Video sharing is give and take.

We formed groups this evening and I am excited about working with this dynamic group of individuals. Lights, Camera, Action!

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